Top MarTech Companies

List of Top Companies MarTech Solutions (APAC Region)

CIOAdvisor APAC
6 min readAug 26, 2020

Throughout the most recent decade, promoting innovation (MarTech) advancement has changed interest age, crowd creation, focusing on, purchaser transformation, and client maintenance exercises. For instance, publicizing innovation advancements are encouraging the volume and speed of computerized promoting. Concerns, nonetheless, stay among advertisers about the nature of impressions and the capacity to contact target groups. Accordingly, MarTech arrangements are improving promoting productivity through granular crowd definitions and successful crowd focusing on.

New arrangements are additionally being intended to follow buyers through a whole item buy venture. This empowers brands to ‘close the advertising circle’ and decide the effect of their exercises. The accessibility of granular ROI measurements is likewise raising advertisers’ desires.

That being stated, rising MarTech arrangements, for example, client information stages (CDPs) are likewise hurrying to incorporate and market a variety of computerized information streams. By bridling an organization’s different information streams joined with simple to-utilize examination devices, CPDs will give advertisers the capacity to respond to significant business inquiries without leading exploration. As MarTech advances, and the business quickens to keep pace, future developments will follow rapidly.

List of Top Martech Solution Companies (APAC Region)

AnyMind Group

AnyMind Group started as AdAsia Holdings in April 2016 and has since become one of the fastest-growing organizations today. AnyMind Group aims to power businesses and professionals with a suite of AI-based Software-as-a-Service (SaaS) solutions, enabling them to achieve greater scale and efficiency within and across departments quickly. The business’s key offerings include AI, digital marketing, advertising, marketing, video production, influencer marketing, HR tech, AI solutions, machine learning, and recruitment. Along with AdAsia Holdings, an advertising-focused business, AnyMind Group also has CastingAsia, a marketing technology company, and TalentMind, a human resource technology company

anymindgroup.com

Smartly.io

Smartly.io automates every step of social advertising to unlock higher performance and creativity. The company is a global team of over 350 Smartlies, building a platform that automates creative production and ad buying at scale. Smartly.io manages 2.5 billion Euros in ad spend and serves more than 650 brands worldwide, including eBay, Uber, and TechStyle. The company’s team has footholds in 13 cities around the world and represents 43 different nationalities. Smartly.io is a fast-growing team of Smartlies passionate about building an excellent platform for its customers and a company they love to work for

www.smartly.io

Yoyi Digital

Yoyi Digital is a global leader in AI-driven marketing solutions. Yoyi has been recognized internationally as a platform with constant innovation and consistent marketing effectiveness owing to its award-winning AI technology and a massive scale of exclusive audience data. Founded in 2007, Yoyi has built a leading team with expertise in data science and machine learning technologies. With over a decade of research and development in its arsenal, the company has been awarded a high number of related patents in data management, audience insight, and cross-screen delivery

www.yoyi.com.cn

Zanroo

Zanroo uses social media to help brands gain an insightful understanding of the marketplace. The company’s products and services are built around the proprietary technology Zanroo started developing in 2008. The company has evolved into a complete web-based social intelligence solution, integrating social listening, monitoring, engagement, and customer service. The company aims to continue to build a reputation as a world-class marketing technology company and as a ‘go-to’ problem-solver, which provides clients with the best solutions. Zanroo helps brands leverage technology to obtain the correct data and to make insight-driven decisions

www.zanroo.com

Adestra

Upland Software is a leading provider of cloud-based enterprise work management software. Their family of applications enables users to manage their projects, professional workforce, and IT investments, automate document-intensive business processes, and efficiently engage with their customers, prospects, and community via the web and mobile technologies. Workflow automation, IT financial management (ITFM), professional services automation (PSA), project & portfolio management (PPM), time & expense management, web content management (WCM), supply chain, SMS communications, cloud fax, knowledge management (KM), RFP automation, sales proposal automation, supply chain are some of the business’s key offerings. With more than 4,000 customers and over 450,000 users around the world, Upland Software solutions help customers run their operations smoothly, adapt to change quickly, and achieve better results every day

Applift

Established in 2012, Applift is a leading mobile ad tech company that empowers businesses to connect with and activate customers in a mobile-first world by creating the next-generation platform for advertisers to reach and convert their audiences on mobile. Their solutions include media buying, mobile user acquisition, monetization, mobile advertising, mobile performance marketing, mobile marketing, and application marketing. Additionally, Applift’s solutions help business’s cut through the noise and focus on acquiring engaged customers from the start by providing high scalability, a lookalike audience, ROI-optimization algorithms, fraud detection, and prevention, and work on performance-based pricing models to ensure conversion of client’s users to customers

BRAZE

Braze is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. The tool is built specifically for today’s mobile-first world and tomorrow’s ambient computing future. It is set apart as the platform that allows for real-time and continuous data streaming, replacing decades-old databases that are not built for today’s on-demand, always-connected customer. With data, technology, and teams working together in unison, the Braze platform makes marketing more authentic, brands more human, and customers more satisfied with every experience

HubSpot (NYSE: HUBS)

Founded in 2006, HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better. Their company culture builds connections, careers, and employee growth by creating a workplace that values flexibility, autonomy, and transparency. Some of HubSpot’s platform include inbound marketing, marketing, internet marketing, online marketing, web marketing, software, blogging, SEO, marketing automation, social media, email marketing, analytics, sales, inbound sales, customer support, customer service, customer relationship management, help desk software, customer code, and others

Marketo

Marketo, an Adobe company, offers the leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. The company is bound together by their core values such as customer passion; results first, speak the truth, one team, and aspire to be great. Marketo believes in building strong communities, from investing in the communities. The company has grown into a leader in marketing automation, but at our core, they are for the marketer, by marketers

Mintegral

Mintegral is APAC’s leading mobile advertising platform. Powered by advanced AI technology, the company aims to provide global mobile advertisers and developers quality user acquisition and monetization solutions. Mintegral is a full-stack product based company, which means that they have their SSP, advertiser self-service, DSP, and DMP. Mintegral provides comprehensive mobile marketing and data analysis services, especially targeting global partners trying to enter the APAC market. With Mintegral’s headquarter rooted in China, they have exclusive high-quality APAC traffic resources to help developers grow their mobile app business in APAC

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CIOAdvisor APAC
CIOAdvisor APAC

Written by CIOAdvisor APAC

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